“Obviously it’s going to be a little weird because we’ve only worn pinstripes at home and gray on the road, but it’s just one weekend and at the same time it’s all for a good cause and I think a lot of people are excited just to show off a little on the fun side. You get to show what nickname you like to use, and some of the fans will feel they’re getting closer to you in that matter.”
Patriots owner Robert Kraft awarded 19-year-old Dylan Wagner with front row seats to the team’s season opener Thursday after Wagner gave the FBI the tip that led to them finding Brady’s jersey in April.
However, this deal brings about a feature that we have never before seen on jerseys of any of the four major sports across the United States. Many teams have agreed to put advertisements on their new uniforms.
Although the Hawks’ sponsorship deal with Sharecare is for five years, NBA owners voted to authorize advertising patches as only a three-year pilot program. The NBA could extend the program, but in any case, there are many other elements of the Hawks-Sharecare agreement, including signage and radio/TV commercials.
Arnold said Sharecare approaches the deal as part of its mission, rather than as an advertisement.
“Our vision here was, how do we empower people to take control of their health?” Arnold said. “I’ve always believed that there’s a powerful connection between, obviously, good health and sports and that sports teams, like the Hawks, have the power to convene people and inspire people. And so we looked at the patch and said that’s not an advertisement for Sharecare, it’s a movement.”